Our Boss Mom series is focused on sharing stories of real-life moms that have decided to pursue their own dreams while at the same time wearing their mom hat. These women share their struggles – as going after both is not for the faint of heart – while sharing key tips and takeaways that have helped them achieve the success they have had today.
Mom Culture has become a motherhood cult favorite with stylish shirts and swag that incorporate style with great parenting mantras such as “Raising tiny humans is exhausting.” Sarah Komers, founder and CEO of Mom Culture is the true epitome of what it means to be a “boss” and “mom”.
Outside of being the founder of an amazingly successful e-commerce site, Mom Culture, and holding the awesome title of “Mom” who is Sarah Komers?
I’m an eccentric hippy chic geek who loves vintage everything, spinning vinyl, good hair products, and great coffee! I always try to make an effort to be the friend to the friendless.
Now that we know who “you” are an extension of you now is being a mother. We would love to hear about your journey to motherhood. Was it as easy as you expected? Was there anything that surprised you along the way to becoming “mom”?
The entire experience was NOTHING like I thought it would be. Nothing came easily…except for getting pregnant. My husband and I are apparently very fertile. Our first baby was a 0-10 baby. We had everything from colic to acid reflux. So, I got all of the motherhood experience thrown at me all at once!
How was maternity leave for you and did it look different with each child? Were you in a place where you could take dedicated time to be with your baby?
I worked up to 8 months pregnant as a Hair Stylist with our first baby. Between what was financially best for us and not wanting to miss any first moments, I became a full-time mama. After 6 years of being in the trenches of motherhood, I did miss being creative and longed for a little bit more for myself. I starting sewing and crafting, which is how I started my brand, which eventually grew into Mom Culture.
Were there any moments during maternity leave you didn’t expect and how did you cope with them? (this can be changing relationships, finding time for yourself, struggling with deciding to work or not, etc.)
Pumping! Nursing is no joke. I did agree to go do a client’s hair about 8 weeks postpartum and forgot the battery pack to my pump….and that’s how I got mastitis. Never took another hair client ever again!
Now that we know your motherhood story we are dying to jump into how you became a “Boss Mom”. How did you come to the idea of Mom Culture and was this the first business idea you had that you leaned into?
We originally started out as Weestructed. We focused on my season of motherhood at that point (2013) which consisted of baby items, baby shoes, mommy & me matching tees. As my following grew and seasons changed, I fell more into salty/sweet and relatable merchandise. So I began creating more apparel that was authentic and relatable to the daily mom. When I re-branded to Mom Culture, it truly felt like home.
When was “the moment” that you decided to jump all into Mom Culture and give it a 100% go? Were there any critical steps that you took to take Mom Culture from an “idea” to your full-time job?
After our “Raising Tiny Humans is Exhausting” meme went viral, I knew I was onto something and wanted to give it 100% of my focus.
We are obsessed with your phrase “Raise Good Humans”. Is this a trademark phrase for your company and what is the story behind its origins?
Yes, it is a trademark and sub-brand of Mom Culture. To raise good humans is the ultimate parenthood goal. We all strive for this simple goal. Although we all might stem from different cultural and religious backgrounds, we all share this same, simple goal. I personally don’t care if my kids are doctors or lawyers, I just want them to grow into good humans!
Have you experienced any challenges balancing growing your business and growing into your role as “mom”? If so what were they?
Every single day, there is a challenge of balancing the two. We don’t currently employ childcare, so balancing school drop-offs and sports practice schedules is a constant struggle when we get invited to influencer events or to speak on panels. It’s always a challenge and I am constantly asking myself “How am I going to make this work??”. But every day, it seems to always work itself out.
What key advice or words of wisdom would you share with moms that are just coming into their role as “mom”. At Modern Maternity Leave we teach a lot about building “Momfidence” and becoming comfortable in your own unique mom skin.
My top advice is to let go of the mythical concept of “balance”. There is no perfect balance. Some areas will require more attention than others at any given time and you will always have to shift your focus between work and your kids. I always say each day, just know that you did what you could and that’s enough.
We – along with many of our readers – are dying to know if you have any “must-have” mom items that you swear by.
My Buttercup Blow Dryer. Never underestimate the power of a good blow dryer! I’ve used it for my hair and to get wrinkles out of my clothes when I’m at a conference and don’t have access to a dry cleaner!! (true story)
Before we wrap our time together we would love to know if you could go out for a glass of wine with another boss mom who would it be and why?
Alli Webb of The Dry Bar because we share similar backgrounds and she is a riot! I love her energy and authenticity.
Thank you, Sarah, for your honesty and openness in all areas of your life. We couldn’t agree more that no matter what path we are all on as “moms”, we are all striving to “raise good humans.” You have also left us with some great words of wisdom when it comes to balance, “Just know that you did what you could and that’s enough.”
Lauren + Paige